OUR STORY
THE BRAND
Primary Residence started as an award winning design project with the same title of a typography exploration connecting the style of the Bauhaus Movement with basic forms of Latin typography. Now it has evolved into a conceptual art brand that explores the relationship between the true self and the meaning of home in an age of isolation. It speaks to the archetypical yearning for home in all people. This inner home serves as a refuge, allowing you to reconnect with your true self, away from external noise and distractions.
THE DESIGNER
Evleen's multifaceted talents based in New York, both in design and an outdoor enthusiast. The inspiration for this work stems from Evleen's travels to nearly 20 countries, where she delved into the complexities of human experience, culture, and identity. A particularly poignant moment occurred during her visit to an orphanage in Nepal, where the unforgetting eyes of
the children left an indelible mark on her heart. Their yearning for home sparked reflections on the profound connection between space, identity, and belonging. This became the foundation for a design concept that embodies the need for a sense of place, connection, and emotional warmth—a space resonating with
the essence of being.